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AI Management in India: Gig Workers Face New Challenges

AI-driven management systems impact job security and autonomy for gig workers in India, raising fairness concerns.

Published June 18, 2026 Read 3 min 739 words By Ban the Bots Via Arxiv ↗

In the rapidly evolving gig economy of India, artificial intelligence is playing an increasingly significant role in managing workers. A recent study published on ArXiv highlights how AI-driven management systems are reshaping the landscape for gig workers, affecting their job security and autonomy. This development is particularly impactful in a country where millions rely on gig work for their livelihoods.

What Happened

The study, titled "The Algorithmic-Human Manager: AI, Apps, and Workers in the Indian Gig Economy," explores the growing use of AI in managing gig workers. Companies are using automated systems to allocate, monitor, and evaluate work, which has become a common practice in India's gig economy. This trend is part of a broader global shift towards algorithmic management, where decisions traditionally made by human managers are now being delegated to machines.

In India, where the gig economy is a major source of employment, this shift is particularly significant. The report points out that companies like Uber, Ola, and Swiggy are increasingly relying on AI to manage their workforce. These systems determine who gets work, how much they get paid, and how their performance is evaluated. While this can lead to efficiencies and cost savings for companies, it raises serious concerns about fairness and transparency for workers.

How This Affects Everyday People

For the everyday gig worker in India, the impact of AI-driven management is profound. Imagine a delivery driver who relies on platforms like Swiggy or Zomato for their daily income. With AI systems deciding work allocation, this driver might find themselves with fewer jobs or lower pay without a clear understanding of why. The lack of transparency in these systems means workers often have little recourse to challenge decisions or negotiate better terms.

Moreover, the automation of performance evaluations can lead to a sense of powerlessness among workers. If an algorithm determines that a worker's performance is subpar, it could result in reduced job opportunities or lower earnings, even if the worker believes they are performing well. This can be particularly challenging for workers who depend on these jobs to support their families.

For families, this uncertainty can translate into financial instability. Parents working in the gig economy may struggle to plan for their children's education or healthcare due to unpredictable income. Students who take on gig work to support their studies may find it difficult to balance their work and academic commitments if they cannot rely on stable work hours or pay.

The Bigger Picture

The rise of AI in the gig economy is part of a larger trend of increasing automation across various sectors. Globally, companies are adopting AI-driven systems to enhance efficiency and reduce costs. However, this often comes at the expense of workers' rights and job security. In the United States, for example, similar concerns have been raised about the use of AI in workplaces, prompting discussions about the need for new regulations to protect workers.

In India, the absence of robust labor laws for gig workers exacerbates these challenges. The Indian government's attempts to regulate the gig economy, such as the Code on Social Security, 2020, have been criticized for not adequately addressing the unique needs of gig workers. This lack of regulation leaves many workers vulnerable to the whims of algorithmic management systems.

What You Can Do

The Bottom Line

As AI continues to reshape the gig economy in India, workers face new challenges in securing fair and transparent treatment. While technology can bring efficiencies, it is crucial that the rights and needs of workers are not overlooked. By staying informed and advocating for fair policies, everyday people can play a role in shaping a more equitable future in the age of AI.

Primary source: Arxiv — referenced for fact-checking; this analysis is independent commentary by the Ban the Bots editorial team.
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