Resource guide

Which Companies Use Facial Recognition? The 2026 List

A clear, evidence-based list of retailers, airports, and venues linked to facial recognition—plus what’s confirmed, denied, or unknown.

Last updated May 23, 2026 3176-word guide Editor Ban the Bots

Which companies use facial recognition? In the places most people encounter it—facial recognition retail stores and facial recognition airports—the answer is a mix of confirmed users, confirmed non-users, and companies that won’t say. Based on verified public records and disclosures, Wegmans facial recognition is confirmed in some NYC-area stores (as of January 2026), while does Target use facial recognition remains disputed in an active Illinois lawsuit and Target denies it.

What this list means (and what it doesn’t)

This explainer is built only from the verified items in the research context you provided: official enforcement actions, named laws, a documented civil lawsuit posture (e.g., motion-to-dismiss outcomes), and companies’ on-the-record responses (or refusal to respond) to a 2024 ACLU survey.

Because most US retail facial recognition programs aren’t publicly audited, “no public confirmation” does not mean “definitely not using it.” It means the company has not confirmed it in the sources listed here (and in some cases has declined to answer direct questions).

What is facial recognition?

Facial recognition is a biometric technology that uses your face to identify or verify you. In practice, it typically works by turning a face image into a “face template” (a biometric identifier) and comparing it against another template stored in a database.

People often confuse facial recognition with “regular” camera surveillance. A camera that records video is not automatically facial recognition. Facial recognition is when the system tries to match a face to a known identity or a pre-built watchlist.

How does facial recognition work in retail stores and airports?

In both facial recognition retail stores and facial recognition airports, the basic flow is similar: capture a face image, convert it to a biometric template, and compare it to a stored template.

In retail stores

Retail deployments discussed in the research context are typically framed as “loss prevention.” For example, Lowe’s told the ACLU (2024 survey) it uses facial recognition to identify known shoplifters, and that it does not retain data on people who don’t match its database.

Wegmans is confirmed (as of January 2026) to be using facial recognition in “a small fraction” of its NYC/Brooklyn stores to identify people previously flagged for misconduct/shoplifting.

In airports

The Transportation Security Administration (TSA) has rolled out a program often described as “Touchless ID.” As of December 2024, TSA facial recognition is operating at 80 US airports and is expanding toward nationwide availability. TSA states the program is fully opt-in and that captured photos are deleted within 24 hours after identity verification against a passport/visa template.

Major airlines participate at select airports, including Delta Air Lines (biometric bag drop and boarding at Atlanta, Detroit, LAX, JFK, LaGuardia) and United Airlines (supports TSA Touchless ID at O’Hare and LAX; opt-in via its app). The research context notes all major US airlines (Alaska, American, Delta, Southwest, United, Hawaiian) are participating in TSA’s program at select airports.

Full list: which companies use facial recognition (confirmed, denied, unknown)

Below is a single, plain-English list grouped by what is actually verified: confirmed users, confirmed non-users, denied use (but disputed in court or public reporting), declined to respond, and banned/stopped.

Comparison: who uses facial recognition (based on verified disclosures)

Retail: confirmed facial recognition users

Retail: confirmed non-user

Retail: denied use (but disputed/alleged)

Retail: declined to respond (so the public can’t confirm)

If your question is “does walmart use facial recognition?” or “does walmart have facial recognition?” it’s important to understand this category. The companies below did not provide a confirming or denying answer to the ACLU’s 2024 survey, often citing “proprietary” or “competitive” reasons.

Banned or stopped (important context)

Not retail, but relevant: Clearview AI and Madison Square Garden

Does Walmart use facial recognition?

If you searched does walmart use facial recognition (or does walmart have facial recognition), here’s the most accurate answer we can support with the provided sources: Walmart has not publicly confirmed or denied it in the ACLU’s 2024 survey. Walmart is listed in the research context as having declined to respond, citing “proprietary” or “competitive” reasons.

So: there is no verified “yes” or “no” here—only that Walmart did not provide a public answer in that specific, documented inquiry.

Wegmans facial recognition: what’s confirmed (Jan 2026)

Wegmans facial recognition is one of the few retail uses in this explainer that is confirmed as active in the research context. As of January 2026, Wegmans is confirmed to use facial recognition in a “small fraction” of its NYC/Brooklyn stores, aimed at identifying people previously flagged for misconduct/shoplifting.

The research context also notes a civil-rights response: the New York Civil Liberties Union (NYCLU) published a response calling on New York lawmakers to ban facial recognition in stores. On the policy side, NYC Int 0213-2026 (introduced March 2026) would ban biometric scanning in stores, but is not yet passed.

Does Target use facial recognition? (Denied, lawsuit ongoing)

If you searched does target use facial recognition, here’s the verified status: Target denies using facial recognition, but an Illinois lawsuit claims otherwise.

The research context describes a BIPA class action in the Northern District of Illinois alleging facial recognition at self-checkout without consent. A federal judge denied Target’s motion to dismiss in November 2024, so the case is still alive (and the allegation has not been resolved on the merits in the information provided).

Why that matters: Illinois’ Biometric Information Privacy Act (BIPA) is widely described (in the research context) as the strongest US consumer biometric protection because it requires written consent and allows people to sue.

Facial recognition airports: TSA and major airlines

Facial recognition airports are often the most visible, “mainstream” place people run into face scans—especially at bag drop or boarding.

TSA “Touchless ID” (80 airports as of Dec 2024)

According to the research context, the TSA program operates at 80 US airports as of December 2024 and is expanding toward nationwide use. It compares a live photo to a passport/visa template and is described as fully opt-in, with photos deleted within 24 hours.

Airports named in the research context include Atlanta, O’Hare, DFW, Denver, JFK, LAX, and SFO.

Airlines participating (opt-in programs at select airports)

Practical note: per the research context, TSA/airline face scans are optional and you can always use physical ID instead.

Why it matters: mistakes, bias, and real-world fallout

Facial recognition isn’t just a “privacy” issue in the abstract. The research context includes multiple real-world outcomes: false matches, unequal impacts, and documented enforcement actions.

1) False positives can have real consequences

The FTC’s Rite Aid case is a concrete example. In December 2023, the FTC found Rite Aid “recklessly deployed” facial recognition and that it generated thousands of false positives, disproportionately targeting Black, Latino, and Asian customers. The penalty wasn’t small: a 5-year ban on using facial recognition and a requirement to delete biometric data collected from 2012–2020.

2) Some systems are built on massive, non-consensual image collections

The research context states Clearview AI built a database of 50+ billion images scraped from platforms including Facebook, Instagram, LinkedIn, and Venmo without consent, and that its matches have been tied to at least 8 wrongful arrests. That’s a reminder that even if you never “opt in,” your face may still end up in someone else’s database.

3) “It’s for security” can expand into gatekeeping

Madison Square Garden’s use (as described in the research context) shows how facial recognition can be used to enforce institutional power: identifying and ejecting attorneys whose firms were litigating against MSG (2022–2023). Even though a proposed class action was dismissed (May 2024), the underlying use illustrates why people worry about retaliation and blacklists.

In the US, there is no single federal law that gives everyone a clear, universal “opt out” right for retail facial recognition. Instead, your rights depend heavily on your state (and sometimes your city).

Illinois: BIPA (strong consent rule + lawsuits allowed)

Illinois’ Biometric Information Privacy Act (BIPA) is described in the research context as the strongest consumer protection law for biometrics. It requires written consent before collecting biometric identifiers and includes a private right of action (you can sue).

The research context also notes an August 2024 amendment: damages are now calculated per person (not per scan). That reduced some litigation exposure, but the consent requirement and core protections remain in force.

For the text and status of federal and state bills, a good starting point is Congress.gov (for federal proposals) and your state legislature site (for state bills).

California: CCPA/CPRA (biometrics are “sensitive”)

In California, the CCPA/CPRA treats biometric data as “Sensitive Personal Information” and provides rights to know, access, opt out, and delete (as summarized in the research context). Those are meaningful rights, but they’re not the same as an outright ban on use.

Texas: CUBI (consent, but AG enforcement only)

Texas’ CUBI requires consent, but enforcement is by the Texas Attorney General only (no private right of action), per the research context. This is the law context tied to the research context’s note that Meta paid $1.4B to Texas in July 2024 over unauthorized facial recognition via Tag Suggestions.

New York City: disclosure signage (not a ban)

NYC Local Law 3 of 2021 (effective July 9, 2021) requires commercial establishments to post clear signage if they’re collecting biometric data. The research context is explicit: it doesn’t ban collection—it requires disclosure.

Separately, the research context notes NYC Int 0213-2026 (introduced March 2026) would ban biometric scanning in stores, but is not yet passed.

Airports: opt-in is the key rule (in the provided sources)

In the research context, TSA and airline programs are described as fully opt-in. In plain terms: you can decline and still travel by using physical ID.

For civil liberties framing and travel identity issues, groups like the ACLU and Electronic Frontier Foundation (EFF) often publish explainers and updates.

What you can do today (practical steps)

You can’t control every camera in public. But you can reduce surprise, make better choices, and create a paper trail when something feels off.

  1. Look for biometric signage in NYC. NYC Local Law 3 of 2021 requires disclosure signs if biometric data is collected. If there’s no sign and you suspect face scanning, document it (date, time, location) and consider contacting local officials.
  2. Use the opt-in rule at airports. The research context states TSA’s “Touchless ID” is fully opt-in and you can use physical ID. If you don’t want a face scan, say so and proceed with the standard ID check.
  3. If you’re in Illinois, take BIPA seriously. BIPA requires written consent before collecting biometric identifiers. If you believe a company captured your face template without consent, save receipts, screenshots, and store location details.
  4. Ask the simple question in-store: “Do you use facial recognition here?” If staff can’t answer, ask for a manager or corporate contact. Even a non-answer is useful information when shared with consumer groups or reporters.
  5. Track patterns, not rumors. Focus on what’s confirmed: Wegmans (confirmed Jan 2026 in some NYC/Brooklyn stores), Lowe’s (confirmed to ACLU 2024), Ahold Delhaize (confirmed non-user to ACLU 2024), and high-profile enforcement like Rite Aid (FTC, Dec 2023).
  6. Get involved locally. City and state rules matter most for retail. If you’re in NYC, follow proposals like Int 0213-2026 (introduced March 2026; not passed per the research context) and tell your council member what you want: disclosure, limits, or a ban.

For a deeper look at the civil liberties and bias concerns behind these corporate practices, see our guide to facial recognition ethics.

If you want to go deeper on how to recognize face-based deception and misuse, Ban the Bots also tracks related issues like deepfakes and surveillance in our explainers (see /explainers/deepfakes and /explainers/facial-recognition).

FAQ

Which retail stores are confirmed to use facial recognition?

Based on the research context, Wegmans (in a small fraction of NYC/Brooklyn stores as of January 2026) and Lowe’s (confirmed to the ACLU in 2024) are confirmed retail users.

Is there a full list of every store that uses facial recognition?

No single official US registry exists in the research context. That’s why this explainer separates confirmed use from denied use and companies that declined to respond (like Walmart and others in the ACLU’s 2024 survey).

Are airports using facial recognition on everyone?

Not according to the research context: TSA’s program is described as fully opt-in, and you can use physical ID. As of December 2024, TSA facial recognition was operating at 80 airports and expanding toward nationwide coverage.

What’s the strongest law protecting consumers from facial recognition?

In the provided sources, Illinois BIPA is described as the strongest consumer protection because it requires written consent and allows private lawsuits. The research context notes an August 2024 amendment that changes damages to be calculated per person (not per scan), but the law remains in force.

What happened with Rite Aid and facial recognition?

The research context states the FTC banned Rite Aid from using facial recognition for five years (December 2023) after finding it “recklessly deployed” the technology, producing thousands of false positives disproportionately affecting Black, Latino, and Asian customers, and required deletion of biometric data collected from 2012–2020.

Conclusion: which companies use facial recognition—and how to push back

If you came here asking which companies use facial recognition—or specifically does walmart use facial recognition, wegmans facial recognition, and does target use facial recognition—the most honest answer is: confirmed retail use is documented for Wegmans (Jan 2026, some NYC/Brooklyn stores) and Lowe’s (ACLU 2024), Target denies use but faces an active BIPA case (motion to dismiss denied Nov 2024), and Walmart’s status is unconfirmed because it declined to respond to the ACLU’s 2024 survey.

Facial recognition isn’t just “new tech.” The FTC’s Rite Aid action (Dec 2023) and the ongoing disputes around retail biometrics show why people want clearer rules, real audits, and consequences for misuse.

To stay grounded in real cases and real policy fights, explore Ban the Bots’ tracking pages: /ai-lawsuits/, /ai-backlash/, and /fighting-back/. If you’re also worried about how these systems connect to broader corporate “automation” pressures, see /ai-layoffs/—and if you want to understand the physical infrastructure behind AI surveillance and data processing, check /data-center-map/.

Frequently asked questions

Does Walmart use facial recognition in its stores?
In the verified sources provided, Walmart has not confirmed or denied using facial recognition. It declined to respond to the ACLU’s 2024 survey, citing proprietary or competitive reasons, so its status is unconfirmed here.
Is Wegmans using facial recognition in New York City?
Yes. The research context confirms Wegmans has used facial recognition since January 2026 in a small fraction of its NYC/Brooklyn stores to identify people previously flagged for misconduct or shoplifting.
Does Target use facial recognition at self-checkout?
Target denies using facial recognition, but an Illinois BIPA class action alleges it used facial recognition at self-checkout without consent. A federal judge denied Target’s motion to dismiss in November 2024, and the case is ongoing.
Which major retailer confirmed it does not use facial recognition?
Ahold Delhaize (Food Lion, Stop & Shop, Giant, Hannaford) is the only major retailer in the research context that explicitly confirmed to the ACLU in 2024 that it does not use facial recognition.
Are airports using facial recognition, and can I opt out?
Yes, many airports use facial recognition through TSA’s “Touchless ID,” operating at 80 US airports as of December 2024. The program is described as fully opt-in in the research context, and you can use physical ID instead.
What happened in the FTC case against Rite Aid’s facial recognition?
The research context states the FTC banned Rite Aid from using facial recognition for five years in December 2023 after finding it recklessly deployed the system, leading to thousands of false positives with disproportionate impacts on Black, Latino, and Asian customers, and required deletion of biometric data collected from 2012–2020.

Latest related briefings